It's always been my goal to be a level 5 marketer. I chase strategy like a hunt that never quits. The trends, the algorithms, the consumer. These are my books. This is my school.
Personally, I've found the only way to keep up is to actually do it, not just learn to do it. Even then, it's hard to stay in front. I often feel like I'm attending Harvard and trying to keep up with the top 1%.
The Shift I'm Noticing
Over the next few years, we will see online marketing outsourced and crowdsourced to affiliates. Gone are the days of companies hiring a team of brilliant, degreed, experienced marketers at high salaries.
Rather, we will see companies hire affiliate marketing managers, affiliate marketing talent scouts, and affiliate marketing program developers.
I spent the last few years putting together one the strongest social media marketing teams in the world. And when I talk about being the best, I mean it. My company Sevenly was actually named the Most Social Media Driven Company in America earlier this year by Mashable.
But we just couldn't scale that fast. Our strategy was only as big as our team.
I began noticing companies who were younger, smaller, and had less capital begin to fly past us at light speed. But how? What were they doing?
And then it hit me. Aggregated affiliate marketing.
I know what you're thinking… “Sure, every e-commerce company has an affiliate program.” Yes, most do. But not on the steroids that I'm talking about.
I watched small companies like Bluehost.com and TeeSpring.com increase revenue by the tens of millions this year alone, because they broke the code. They don't just have an “affiliate marketing program”… that's all they have.
These companies have literally tens of thousands of sales shattering, bad ass, level 5 internet marketers hustling for them every single day.
And some of these affiliates are serious players making $10-20,000 per week off product they don't own for companies they don't even work for!
The goal is not to acquire the world's greatest marketing talent or to even create the best social media or marketing strategy. The goal is to develop the most enticing affiliate program and acquire hundreds if not thousands of level 5 affiliates who simultaneously create strategies and campaigns you could never afford on your own.
Do you have an affiliate program for your business? Is your program attractive enough to draw the world's greatest marketers? What are your questions? Let me know in the comments below.