Closing a sale is a complete mental game. It's incredible watching savvy sales people lock down a killer deal or relationship or even sway someone's opinion.
If you look closely, you see how they craft their responses, monitor their body language, and meticulously manage each specific word streaming from their mouth. It's almost like they're tracking toward a secret entrance into the human mind.
Some of you may be thinking, “I hate those people! I feel like they're fake manipulators that you can never trust.” While there's truth to this, those types of sales people are not truly the best.
The best sales people are honest, authentic, and transparent. They are truly likable individuals.
I find it interesting how businesses spend millions just learning how to make a sale. But here is the secret.
Brilliant salesmanship runs parallel to how the human brain was designed.
Throughout history you see people enamored over the same few character traits: Love, Integrity, Authenticity, Generosity, and Transparency. We think of Lincoln, MLK, Mandela, Mother Teresa, Warren Buffet and even Jesus.
A great salesman must share these traits. Period. Without them, there is no class, no course, and no book that will help you close more deals.
The human mind was made for love and truth and integrity. When our sales efforts gush these traits, there is nothing stopping us. So, here are 3 easy sales tricks for becoming an incredible sales person, without getting crafty, and while keeping your good name.
3 Easy Sales Tricks For Non-Sales People
1. Be Unbelievably Empathetic
Consumers are homesick for a sales person who truly cares for them. Empathy is a form of love. When you can show a genuine sense of care for another's position, especially while trying to sell them on something, their willingness to open up will skyrocket. Show people love, and you'll close more deals. It's that simple.
2. Remember They Are A Human, Not A Prize.
The moment we place profit over the people we are selling to is the moment the deal will crumble. Humans have a great sense of validity and if they sense the deal is a win-lose… They're out. Treat people how you want to be treated. Work hard for them to win too. Remember they are a person just like you. It's this shift in thinking that will keep you closing more times than not.
3. Generosity Is Like A Boomerang
Generosity is less like an arrow and more like a boomerang. It comes back to you. When you're trying to sell, force yourself to not only find your value, but theirs too. Don't give in to a deal where only you come out on top. While you will have won this singular sales battle, you'll lose the “word of mouth” war.
What basic sales tips have you used? What are your thoughts on these strategies? Let me know in the comments below.