A few months ago, I hosted an online event called Blogcamp. I leveraged every internet sales strategy I knew, and in just 60 days, I made $32,000.

During this experience, I learned it's not the strategy that sold the tickets, it was the psychology behind it. The urgency and scarcity and transparency. It was this experience which solidified this belief.

All selling is based in emotional decisions.

This should effect your copywriting, your color choices, your images, and even the frequency behind your strategy.

The question we should be asking is: How well do we understand the brain of a consumer? For me, the secret has been realizing we're all human and that nobody enjoys being tricked, lied to, misled, manipulated, or taken advantage of.

Consumers seek three things: quality, care, and value.

That being said, it's my responsibility to add these things to your life. To help you become better entrepreneurs, leaders, and influencers. And while I see a lot of infographics online, this one was worth posting. You'll learn a few pieces of important emotional science needed to build a strong online sales strategy.

infographic

Have you had success with email or online marketing? How well do you understand the human mind? What's working for you? Let me know in the comments below.

Awesome photo from Lightstock

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Each item purchased provides 10 meals to families in need


4 thoughts on “3 Killer Shortcuts For Selling Stuff Online

  1. Julia Clarke Spataro says:

    Hi Dale, I just started following your blog/page and have felt as though the content really resonates with me. I’ve had some good results with online marketing via my website over the last 4-5 months. I’ve been told by people who call for a quote that I “look friendly”, and that is why they chose my agency. I’m an insurance agent, and have spend a lot of time trying to create a website that is as personal as possible- the idea being that I want people to know that they will have a professional experience with my agency but that experience is wrapped up in a warm fuzzy feeling. Thank you for the great articles, and the inspiration! ~ Julia

    • Dale Partridge says:

      Hey Julia! That’s really smart. And simple. I almost like the name “look friendly” as a name for a creative agency 🙂 Keep it up!

  2. Brenda Wright says:

    I just ‘happened upon’ your article …. I’m totally NEW to online selling; in fact, I’m looking into setting up a website to do so. Can you help me? Are you directly involved with “Go Daddy”? I’m told to do it through their site …. what else do I need to do to get started?
    Thank for your anticipated response to my questions!

  3. Elita says:

    Just curious if this “game plan” would work for a non-product based marketing campaign? I am working for a real estate who wants me to send emails that are more interesting, yet have lots of text. Simple, clean, and image-oriented emails are what I’d like, but I am not sure if this fits with real estate marketing. Suggestions? Thanks

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