A few months ago, I hosted an online event called Blogcamp. I leveraged every internet sales strategy I knew, and in just 60 days, I made $32,000.
During this experience, I learned it's not the strategy that sold the tickets, it was the psychology behind it. The urgency and scarcity and transparency. It was this experience which solidified this belief.
All selling is based in emotional decisions.
This should effect your copywriting, your color choices, your images, and even the frequency behind your strategy.
The question we should be asking is: How well do we understand the brain of a consumer? For me, the secret has been realizing we're all human and that nobody enjoys being tricked, lied to, misled, manipulated, or taken advantage of.
Consumers seek three things: quality, care, and value.
That being said, it's my responsibility to add these things to your life. To help you become better entrepreneurs, leaders, and influencers. And while I see a lot of infographics online, this one was worth posting. You'll learn a few pieces of important emotional science needed to build a strong online sales strategy.
Have you had success with email or online marketing? How well do you understand the human mind? What's working for you? Let me know in the comments below.Awesome photo from Lightstock