6 Social Media Marketing Myths You NEED To Know

The effectiveness of my blog's social sharing is directly tied to my livelihood. I study it, optimize it, and test creative strategies to make my content perform better than the week before. 

As many of you know, social media marketing is a moving target. It forces us to stay on our toes and value adaptability and obsessive learning over consistency and knowing. Many of my learnings come in the form of myth-busting or making mistakes. For example, many people think social sharing is higher on the weekends than during the week. False.

80% of my blog's traffic is driven Monday throughThursday

Below are six powerful social media sharing myths that all marketers should know about.


What social media myths are you busting? What are your struggling with? Let me know in the comments below.

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3 Responses

  1. Hi Dale,

    Great post! I’m always looking for new strategies to engage with my social media following. I always wondered about how the number of followers affects the success of reposting rates or even the online integrity of your brand. Do consumers really care about the amount of followers you have? Would they follow and engage more with a brand that had 100k followers vs. 500? What strategies would you suggest as to increasing your following?

  2. This is really great, but I’d love to know where this information came from before deaming it helpful. I can’t tell if this is information you’ve derived from your social media accounts and therefore wouldn’t apply to everyone, or if it’s sourced from other studies (if so, citations should be included as a common courtesy).

  3. Thanks for this article. I am trying to optimize my social media marketing and learning what works and doesn’t work. It is true that engagement happens more over the week rather than the weekend. Adsense also seems to have a higher cpc on the weekdays. I am sure I will read it in one of your other posts one of these days, but I am curious to know what your marketing strategy was to gain so many followers on twitter.

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