On December 10th, 2013 Facebook announced they would be reducing organic reach for brand pages. If you were not aware, this caused an uproar.
Now, digital marketers are doing everything they can to stay ahead in the race. A study performed by Ogilvy & Mather found that brand page posts in February reached only 6 percent of fans, compared to 12 percent in October. This is a 50% loss in reach! If you're an e-commerce company who relies on your Facebook following as a major revenue source, you just lost 50% of your Facebook revenue. Ouch.
Many brands have now even closed up shop on Facebook and are making large investments into other platforms like Tumblr or Pinterest.
The name of the game is adaptability, not knowledge.
But as the owner of 20+ Facebook pages and a daily user for the purposes of driving traffic, there is still hope. I found this infographic to line up with all of the findings I have made in my personal research. But keep in mind, Facebook changes their algorithms often and this content could become irrelevant quite soon.
What Facebook strategies have you seen work these past few weeks? How has this change effected you? Let me know in the comments below.