In 2010, I was asked to rebrand a $50 million air conditioning ducting company based out of Southern California. My agency at the time was tasked to develop everything from brand personality and design to a full website overhaul and even the company's new colors.
It was this experience that made me realize brands and color are inextricably fused together. Color provides an instantaneous method for conveying message and meaning without words. It rallies emotion, it stimulates the mind, and it awakens distant memories.
Interestingly, Harvard Business Science Center recently discovered that 60% off all first time brand decisions are based on color alone. Whoa! If you're a business owner, this should change your entire perspective on branding. What are your colors telling people? How is this affecting your business? Let this incredible infographic below help you find out.
What is the color of your most memorable brand? How does it make you feel? Let me know in the comments below.